IF YOU CANNOT SELL, YOUR AD IS NOT CREATIVE!
• YOU ARE SMALL-SCALED. YOU WANT TO GROW AND INCREASE YOUR MARKET SHARE...
YOU NEED TO SELL MORE.
• YOU ARE LARGE-SCALED BUT YOU WANT TO DRAW AWAY WITH THE NEAREST COMPETITOR...
YOU NEED TO SELL MORE.
• YOU ARE VERY LARGE-SCALED AND YOU DON’T WANT TO LOWER YOUR SALES…
YOU NEED TO SELL A LOT.
• YOU WILL RELEASE A PRODUCT TO THE MARKET (KNOWING THAT 9 OUT OF EVERY 10 PRODUCT RELEASED CANNOT SUCCEED) AND, FOR SURE, YOU WANT TO SUCCEED...
YOU NEED TO SELL TOO MUCH.
THINGS THAT DO NOT TURN INTO COMMERCIAL SUCCESS CANNOT BE CONSIDERED CREATIVE.
THE FIRST TASK OF AN AD IS BEING NOTICED (BECAUSE IF NOT, IT CAN NEVER FULFILL THE SECOND TASK) AND THE SECOND ONE IS CONVINCING TO BUY.
GREAT IMPACT BRINGS GREAT SALES.
WHICH IS WHY ADVERTISING IS ALL ABOUT CREATING GREAT IMPACT WITH GREAT IDEAS.
THEN YOU NEED GREAT IDEAS THAT WILL MAKE GREAT SALES BY CREATING GREAT IMPACT.
HERE IS WHAT YOU NEED:
M.A.R.K.A. IMPACT FACTORY
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW BELIEVE THEIR BUSINESS IS CREATING ADS, WE BELIEVE OUR BUSINESS IS CREATING IMPACT.
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW BELIEVE WRITING EMOTIONAL SCRIPTS IS MAKING IMAGE ADVERTISING, WE REGARD IMAGE ADS AS CREATING AN IMPACTFUL MEANING FOR THE BRAND.
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW TAKE “BEING MORE HUMOROUS” OR “CREATING A MORE ENTERTAINING JINGLE” AS A GOAL, WE USE THEM AS A MEANS OF CREATING IMPACT.
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW BELIEVE IN BIG BUDGETS, WE BELIEVE IN IDEAS THAT CAN CREATE GREAT IMPACT.
WHILE THE ADVERTISING AGENCIES PURSUE ADVERTIGINS AWARDS OF NO EARTHLY USE FOR THE BRAND, FOR US, “IMPACT” IS THE INCREASE IN YOUR SALES AND BRAND VALUE.
WE USE OUR CREATIVITY PURELY AND SIMPLY FOR THIS PURPOSE.
BECAUSE IF THE AD DOES NOT INCREASE SALES, IT IS NOT CREATIVE.
• YOU ARE SMALL-SCALED. YOU WANT TO GROW AND INCREASE YOUR MARKET SHARE...
YOU NEED TO SELL MORE.
• YOU ARE LARGE-SCALED BUT YOU WANT TO DRAW AWAY WITH THE NEAREST COMPETITOR...
YOU NEED TO SELL MORE.
• YOU ARE VERY LARGE-SCALED AND YOU DON’T WANT TO LOWER YOUR SALES…
YOU NEED TO SELL A LOT.
• YOU WILL RELEASE A PRODUCT TO THE MARKET (KNOWING THAT 9 OUT OF EVERY 10 PRODUCT RELEASED CANNOT SUCCEED) AND, FOR SURE, YOU WANT TO SUCCEED...
YOU NEED TO SELL TOO MUCH.
THINGS THAT DO NOT TURN INTO COMMERCIAL SUCCESS CANNOT BE CONSIDERED CREATIVE.
THE FIRST TASK OF AN AD IS BEING NOTICED (BECAUSE IF NOT, IT CAN NEVER FULFILL THE SECOND TASK) AND THE SECOND ONE IS CONVINCING TO BUY.
GREAT IMPACT BRINGS GREAT SALES.
WHICH IS WHY ADVERTISING IS ALL ABOUT CREATING GREAT IMPACT WITH GREAT IDEAS.
THEN YOU NEED GREAT IDEAS THAT WILL MAKE GREAT SALES BY CREATING GREAT IMPACT.
HERE IS WHAT YOU NEED:
M.A.R.K.A. IMPACT FACTORY
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW BELIEVE THEIR BUSINESS IS CREATING ADS, WE BELIEVE OUR BUSINESS IS CREATING IMPACT.
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW BELIEVE WRITING EMOTIONAL SCRIPTS IS MAKING IMAGE ADVERTISING, WE REGARD IMAGE ADS AS CREATING AN IMPACTFUL MEANING FOR THE BRAND.
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW TAKE “BEING MORE HUMOROUS” OR “CREATING A MORE ENTERTAINING JINGLE” AS A GOAL, WE USE THEM AS A MEANS OF CREATING IMPACT.
WHILE THE ADVERTISING AGENCIES YOU ALREADY KNOW BELIEVE IN BIG BUDGETS, WE BELIEVE IN IDEAS THAT CAN CREATE GREAT IMPACT.
WHILE THE ADVERTISING AGENCIES PURSUE ADVERTIGINS AWARDS OF NO EARTHLY USE FOR THE BRAND, FOR US, “IMPACT” IS THE INCREASE IN YOUR SALES AND BRAND VALUE.
WE USE OUR CREATIVITY PURELY AND SIMPLY FOR THIS PURPOSE.
BECAUSE IF THE AD DOES NOT INCREASE SALES, IT IS NOT CREATIVE.
